Privacy Policy

We do not share your personal information with third parties or send you Pathmakers communication without your prior consent under the terms set out in this policy. You must actively give us your consent in order for us to process your personal data in this way. We may have to share your personal data with third parties (see 2 below).

N.B: Children under the age of 13 years (as proposed in the Data Protection Bill – subject to Parliamentary approval) must have the consent of the adult who holds responsibility for that child. They as children hold the same rights as adults over their personal data and may wish to have access to it a later date also. The same applies for vulnerable adults, who need the consent of their carer or person who takes responsibility for their communication when they are not able to do so for themselves. Adults unable to read or understand English should ask for assistance in contacting info@www.pathmakers.org.uk with any concerns they may have regarding the policy so that appropriate measures can be taken to explain it clearly/translate it.

What personal data do we collect and how do we use it?
Site Analytics and Tracking
Request amendment or deletion of your data
External links
Job/volunteering applications
Test Projects
Legal Requirements
Commercial disposal to third parties
Data retention
Amending our Privacy Statement

1. What personal data do we collect, and how do we use it

We collect personal data from you when you book on to a walk or email us. This information is protected by UK data protection law. We will remind you how we use your data whenever you give us your details, and ensure you have a choice about what data you share.

When you make an enquiry, we ask you to provide us with details such as name, email address and mobile number – so that we can get back in touch with you and answer your question.

We also ask you to complete a simple, short questionnaire if you are attending a walk, so that we can meet your needs, (whether they be investigative, health related etc) and make sure that you stay safe. It also enables us to contact you in case of cancellation due to extreme weather, unforeseen forestry work on site or ill health. Pathmakers holds your health/mobility details from this questionnaire securely. These are printed out and held in a locked file for as long as you wish to keep attending walks and as long as is necessary. The email containing these details is deleted permanently once stored in this way.

If you want to change the way in which we communicate with you or stop communications from Pathmakers you can do so at any time by clicking the ‘unsubscribe’ link at the end of our newsletter or by emailing info@www.pathmakers.org.uk (see also ‘Third Party’/external links). You have a right to erasure (also known as the right to be forgotten) and the right to remove your data (portability).

Order history and communications

We keep a record of all of your previous orders. This data must be held for accounting purposes and also to help with any queries you have on your previous purchases, deliveries etc.

Survey information

We occasionally run customer surveys to get your opinions and find out how we can provide you with a better service and better products. We keep the information collected from here for future reference and analysis. We use SurveyMonkey to conduct our surveys, SurveyMonkey will store the information you enter in the survey so we can access this to evaluate the survey responses. SurveyMonkey will not pass your information on to third parties. SurveyMonkey Privacy Policy.

IP Address

Your IP address is an identifying number for the device you are using to connect to the internet. We store IP addresses of customers and visitors. We use this information to analyse market trends, gather broad demographic information, and to prevent abuse of our services.

Cookies

Cookies are small pieces of information in the form of text files that are sent to your browser from our web server and are stored on your computer. Cookies are essential to using the Pathmakers website.

There are three different categories these cookies are split into:

Essential to Site function cookies – these cookies allow you to browse the site, search for products and add items to the basket.

Helpful, non intrusive cookies – these help improve your experience on the site, for example by recognising your location therefore displaying appropriate delivery options in a banner, and reminding you of your recently viewed items.

Third Party Cookies – to help us record customer experience and to allow us to test new services, to help us improve the customer journey on the website.

Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyse our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

2. Site Analytics and Tracking

WordPress Analytics

Our website is powered by WordPress; owned by Automattic. You can read their Privacy Policy as well as review Automattic’s listing in the Privacy Shield Framework.

We may also have to share your information with the following third parties:

Professional advisers including lawyers, bankers, auditors and insurers.
Government bodies that require us to report processing activities.

If you click on Ticket Tailor, or book tickets to an event on our website via Ticket Tailor whom we use for booking purposes, your data will be protected within their Privacy Shield Framework. All payments are collected via Stripe, you can view their privacy policy by clicking here.

If you are an organisation we will give the name of it only to the Forestry Commission, Norfolk Wildlife Trust, Natural England, National Trust, or The Broads Authority as required so that they can manage diary bookings by us alongside other groups visiting the area. If you are an individual your identity will not be shared with The Forestry Commission or any other owner of spaces that we use.

If you click on other links on our web site you will need to check their own privacy policies.

Google Analytics

We analyse the performance of our website and improve customer experience using Google Analytics. No personally identifiable information is used in this. You can read more about Google Analytics in their Privacy Policy.

Facebook Pixel Tracking

We use Facebook Tracking Pixels with some of our Facebook adverts to gauge their success. This sections describes the data Facebook Pixel can provide about to us website visitors. Facebook can read and share visitor data from any of these pages:

Products Pages
Checkout page
Any page with a Search Block
Any page with a Newsletter Block or promotional pop-up
Any page where a customer creates an account

Facebook may collect visitor data for each of the following events and share this information with us:

Data collected

Facebook event name

Page name
Product or product group name
Product SKU

View Content

Search query
Search result the visitor clicked on
Any tags or categories related to the search results

Product name
Product SKU
Product type
Order subtotal
Order currency

Add to Cart

Product name
Product SKU
Product type
Order subtotal
Order currency
Number of items

Initiate Checkout

Pixel records the event, but no additional data

Add Payment Info

Product name
Product SKU
Product type
Order subtotal
Order currency
Number of items

Purchase

Pixel records the event, but no additional data

Lead

Pixel records the event, but no additional data

3. Request amendment or deletion of your data

If you wish to amend or remove any data that Pathmakers holds about you – you can do so at any time by emailing info@www.pathmakers.org.uk. Your information will be deleted permanently within 1 week of making your request. You are welcome to sign up again at a later date if you choose to.

4. External Links

https://www.pathmakers.org.uk/ contains links to other websites. When you click on any of these links you are moving onto another site and their terms, conditions and policies will apply when you are visiting their pages. These terms and conditions may differ from those of Pathmakers.

5. Job applications/volunteering

We may advertise a Pathmakers job vacancy or other opportunity on our website which you can apply for. Applications are requested via email, although hard copies can be sent if there is good reason to do so. If you apply for a job or position or to volunteer with Forestbathe we collect personal data from you. We may also offer you the opportunity to complete an Equal Opportunities Monitoring Form which contains Special Characteristic data.

If sent electronically, the application form and CV you send are processed using ‘Word’ and stored on file with a secure password until the vacancy is taken, when applicants not employed will be deleted from our records unless they request to be kept on them for the purpose of future opportunities.

The information you send on the Equal Opportunities form is optional. The information will be collated anonymously on to an excel spreadsheet.

If you send a paper copy of your application and Equal Opportunities form, the EO form is detached from your application before being collated and then shredded.

6. Test Projects

Pathmakers may do ‘test’ projects to gain new insights and increase diversity and learning in arts, health and wellbeing around nature in Norfolk, Suffolk and other areas within the U.K.. If you take part in one of our test projects we may collect your name, email address and occasionally your phone number in order to keep in touch with you through the duration of the project.

This personal data will only be used in connection with the specific project. You may be invited to contribute to the learning gained from the project via a survey during or after the project is complete. Surveys are often anonymous but on occasion may request personal data or special characteristics data if the test programme requires it. If this is the case, we will be clear about why we are asking for this data, what system we are using to collect it, give you the choice about what data you share and confirm how we will use and protect your information.

Surveys are stored using Survey Monkey. You can see Survey Monkey’s Privacy Policy.

7. Legal Requirements

Pathmakers may be required to disclose your user data by a court order or to comply with other legal requirements. We will endeavour to inform you of this requirement wherever possible, unless we are legally restricted from doing so.

8. Commercial disposal to third parties

Pathmakers does not sell, rent or distribute any personally identifying data from our users to third parties for commercial purposes without your prior consent.

The company works in partnership to deliver its test projects. As such it may help to share personal data with partner organisations. In this case, you will be given the right to choose whether or not you wish your personal data to be shared with a specific named partner and will be given detailed information about how your data will be protected within the partnership arrangements. Data protection obligations and agreed data sharing protocols are also detailed within the Partnership Agreement between Pathmakers and the Test Project Partner. Be assured that we will not be sharing data with any partner organisation that is not GDPR compliant.

9. Data retention

Any personal data that we process for any purpose shall not be kept for longer than is necessary for that purpose, including for the purpose of satisfying any legal, accounting, or reporting requirements.

When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements. For tax purposes the law requires us to keep basic information about our clients (including Contact, Identity, Financial and Transaction Data) for six years after they stop being clients.

We will take steps to regularly audit the data we hold with a view to removing any data which is no longer necessary for that purpose.

You may instruct us to provide you with any personal data we hold about you; this may be subject to the supply of appropriate evidence of your identity.

In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

10. Amending our Privacy Statement

We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to this policy. If we make substantive changes we will notify you by email with a link to the updated policy.

If you have any questions about the Policy or would like to change your communication preferences contact us at info@www.pathmakers.org.uk

Privacy Statement updated March 2023